Another great article from Digiday, this one on how GM is bringing its social data in-house. I've long held the point of view that if you're not in control of your data, you're not in control of your business. Relationships with customers now extend far beyond their interactions on your website/app/widget/brick-and-mortar store: if you're not capturing, mining and using the info from social interactions, you're missing half the picture. And if you're relegating all this work to an outside agency, well, you're still missing half the picture. GM's strategy of bringing data management in-house, while inviting their agencies in to play, is - well - the right way to get the wheels on the car. (Yeah, pun intended.)